In view of the current economic uncertainty, most businesses will be focussing on how to maintain services and minimise disruption to their customers until the worst effects of the pandemic blow over.

If you are searching for ways to increase sales in today’s competitive environment, there are 5 steps you can take to start generating enquiries. 1.Website performance Your website is the hub of all your online activity. Even if you are advertising off-line using press ads or mail drops, the first thing most people will do is go online to check out your website and research your business before taking any further action. Like a lot of things from designer clothes to product packaging, image and design are important and will create the first impression visitors will have of your business. Quality of build is also important. What determines how successful your website pages are at being found by search engines will depen...

Where do you start when you want to find a service or product? Most of us start with a Google search. Some may use other search engines, but Google is still the most popular by far, around 90% of searches in 2018. If you want to be found on searches, you need to be continually assessing and improving the content on your website. How do you get to the top of search results? Everyone wants to be on page one of Google but how does Google rank your website and decide where it will appear for a specific search? Content marketing is the key to search success. Google was built to serve the best and most relevant content to its users. The content may be on a website page, blog article, white paper, video or anything else that wi...